London Summit 2018
26 June 2018 | Tobacco Dock, London

The Front Row Pitch at #DFLondon

Be in The FROW!


The Front Row Pitch will showcase the latest startups on the scene, who are looking to change the face of fashion, retail and beauty.


The startups will pitch their tech live in front of fashion, retail and beauty brand stakeholders seated in The FROW, giving them the chance to get their tech discovered by global brands and top tech influencers.




Think Dragons Den, think The Voice, think X Factor – The startups will demo and pitch their tech solution LIVE in front of 4 rockstar Judges, as well as part of the Decoded Fashion audience.



  • Inspirational and leading fashion, retail, tech brands and investors will be seated in The FROW as our Judges
  • Participants have 5 all important minutes to pitch their tech solution to our esteemed Judges
  • Armed with Yes & No paddles, the Judges will provide quick-fire candid feedback to push the startups to the next level
  • The FROW will take place in the networking breaks, so you can get in on the action & catch all the live pitches



The Judges


Our Judges will include inspirational and leading fashion, retail and tech brands as well as top investors.


Across the two days, they will be seated in The FROW, providing quick-fire candid feedback to the pitching startups.



Our London 2017 Judges include:


  • Henry Holland, House of Holland
  •  Olly Rzysko, Head of Digital Communications, Primark
  • Andriana Gavrilovic, Senior Global Brand Manager, YOOX Net-A-Porter
  • Fiona Gandy, Performance Marketing Strategist, YOOX Net-A-Porter


Interested? Please apply for your chance to be in The Front Row Pitch below: